Oakley takes over Santa Monica… again! We constructed a mini ramp right in front of the Oakley store. Holding an open session for the public, we showcased pro demos and offered skateboard giveaways signed by Team USA, along with Oakley gift cards to encourage store visits.

I gathered Team USA's Liam Pace, Ruby Lilley, and Grace Marhoefer, along with Girl Is Not A 4 Letter Word and pros Cookie Appleyard, Jordan Maxham, and Sierra Fellers to deliver some awesome demos for the public.

Photography by Cameron Strand.

Contribution: Lead Producer, Account Manager, Influencer Management, Event Manager & Art Director.