adidas x Sean Wotherspoon x Coachella:
”Road to Coachella”

A three day activation celebrating the adidas x Sean Wotherspoon partnership and rewarding adiClub members with a special gift at the Coachella festival. For strategy, I really wanted to highlight Sean’s truth throughout this entire journey, showcasing his personality in every element. We had Sean source hundreds of vintage adidas tracksuits that we then had him screen-print with personalized designs tied to adidas, Sean, and Coachella. I planned a road trip for Sean and the crew to Coachella, “Road to Coachella”, capturing and dropping social content along the way in a custom wrapped 80’s RV that was designed by myself and our creative team. Once arrived at the festival, adiclub members received a surprise push notification to head to the main merch booth where we had Sean and Kerwin Frost handing out the custom vintage branded track suits for free. I curated a shot list for the content team to follow each day and directed them for the entire duration, working closely with them on post production edits to provide the client with final assets for press and social.

Photo & video captured by Evers & Eddie Lee.

Contribution: Lead Producer, Account Manager, Influencer Management, Event Manager & Art Director.