adidas x Sean Wotherspoon x Hot Wheels Friends & Family Release

I produced an exclusive event for Sean's close friends and family, celebrating the adidas x Sean Wotherspoon x Hot Wheels collaboration. My aim was to maintain authenticity - create a celebration of the journey that brought everyone to this point and the nostalgic partnership with Hot Wheels. This special moment featured seeding kits containing footwear, custom Sean Wotherspoon branded Hot Wheels cars, and racing jackets that guests customized on-site. I collaborated closely with our creative team to design an interactive Hot Wheels track that incorporated all three brands, complete with personalized buildings, cars, and props. To showcase the collaboration, we utilized decals, banners, Hot Wheels video games, a life-sized Hot Wheels car, a compilation of archived 80s Hot Wheels ads that projected within the space, and a special surprise for Sean’s son Nash’s birthday.

Photo & video by Vivian Kim.

Contribution: Lead Producer, Account Manager, Influencer Management, Art Director & Event Manager.