To celebrate the latest Italy Fed Kit collaboration I partnered with adidas to call on the Italian legends of New York to help tell this story. I casted Emilio Vitolo Jr. from ‘Emilio Ballato’s’, Jennifer Prezioso from ‘Albanese Meats & Poultry’, and others to highlight their rich family history in New York while also hearing what football means to their heritage.

I curated a shot list and scouted locations for the content team to follow and collaborated on the creative direction in real time to truly capture this authentic story through a collection of stills and motion clips.

Photo & video by Yavez Anthonio.

Contribution: Lead Producer, Account Manager, Art Director & Influencer Management.